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We believe in
a better insurance experience

Our mission is to enable insurance companies to leverage innovative technology, without an up front investment.

Our story

2013
  • David King and Johnny Bridges merged companies to create Artificial Labs.
  • First customer was BMW Group, creating a national sales marketing tool
2014
  • London office moved to Cornhill
  • Warsaw office opened
  • Projects completed for Betfair, Virgin Media, Footlocker and more
2015
  • First insurance clients included Novae (now AXIS)
  • Continued to build digital platforms at scale for the world’s biggest brands
2016
  • Focused the company’s future on insurance software
2017
  • Received £1,000,000 seed round to enable expansion
  • First sale of Lloyd's broker placement tool
  • Dr Li joins as head of Machine Learning team
  • Dr Zou joined as head of Chongqing office
  • Key account won with one of the world’s biggest insurance brokers
  • New London office and HQ on Bow Lane
2018
  • Official opening of Chongqing office
  • Partnership with NJIT (Nanjing Institute of Technology) for the application of natural language processing
  • Launch of market leading ’insurance on demand’ distribution app
  • Received an additional £1,000,000 seed round funding
  • Launch of ML driven pricing tool
  • Launch of ML enabled cyber MGA platform

Our manifesto

  • Future proof

    Technology needs to be at the front of the market today, and compatible with Machine Learning for the future. The insurance industry need tools fast enough to take advantage of rapid market changes, and to enable you to bring your ideas and products to tech-savvy customers via any device.

  • Time-saving

    Delays in this industry are lethal. Our tools mean less time spent managing and reporting on policies, and more time spent analysing the needs of your customers, and how you can add value. We’re committed to helping you bring your new products to market within weeks — not months — of agreeing on questions, content, rates, documentation and reporting.

  • Secure

    You need robust, reliable technological solutions that you, your partners and your clients can trust. Our tools will keep you safe from malicious threats, restore data swiftly and make a clear audit trail available for reference whenever needed.

  • Affordable

    We’ll bring you powerful tools with minimal or no set up fees and a pricing structure that fits your business model. Your needs will be thoroughly assessed by one of our business analysts and we’ll implement your ideas quickly. Our pricing model ensures risk is shared between both parties.

  • Flexible and integrated

    We believe your data should move easily between applications and platforms — available to you when you want it, in a format that makes reporting, compliance and information analysis super-efficient. It should also integrate with services that make the process more streamlined.

  • Yours

    All our ready-made feature components are available to select on a case by case basis, giving you access to fully customised products. Our plug and play approach to meeting your needs promises speed, but also flexibility when you need products to be adapted to specific requirements.