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Until that point, the market will find ways to work around it, however well-intentioned the mandate.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{\"target\":{\"sys\":{\"id\":\"2UZirobqqZ0SbsASWyOzZB\",\"type\":\"Link\",\"linkType\":\"Entry\"}}},\"content\":[],\"nodeType\":\"embedded-entry-block\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"The conversation moves through the broker consolidation of the nineties, the insurtech hype wave, and the current rush to attach AI to everything, with Mark drawing a consistent thread through all of it. Technology succeeds in insurance when it genuinely makes someone's working day easier or more profitable, not because a central body has decided it should. He is broadly optimistic about where digital trading and agentic AI could take the London market, particularly if they help bring down the cost of capital and open the market to higher volumes of lower-value risk. But he is equally clear that regulatory accountability is not going anywhere, and that the market's instinct to trust relationships over systems is not the obstacle it is sometimes made out to be.\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Listen now:\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://open.spotify.com/episode/0VHX6Fuc9aC2XBHH7NtMEA?si=3NEg-LvmSf-yEtyviU7uew\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Spotify\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://podcasts.apple.com/us/podcast/the-myth-of-the-mandate-why-compulsion-alone/id1811069069?i=1000770730650\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"Apple\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\"\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"},{\"data\":{},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"To learn more about digitising your underwriting or placement strategy, \",\"nodeType\":\"text\"},{\"data\":{\"uri\":\"https://artificial.io/contact/?utm_source=blog&utm_medium=link&utm_campaign=podcast\"},\"content\":[{\"data\":{},\"marks\":[],\"value\":\"get in touch\",\"nodeType\":\"text\"}],\"nodeType\":\"hyperlink\"},{\"data\":{},\"marks\":[],\"value\":\".\",\"nodeType\":\"text\"}],\"nodeType\":\"paragraph\"}],\"nodeType\":\"document\"}","references":[{"contentful_id":"2UZirobqqZ0SbsASWyOzZB","__typename":"ContentfulMediaEmbed","title":"The myth of the mandate: why compulsion alone never changed the London market, with Mark Geoghegan","url":"https://share.transistor.fm/e/3f1b8719"}]},"description":{"description":"In this episode of Insurance Technology: Fact or Fiction?, Georgie Simister is joined by Mark Geoghegan, journalist, former broker and host of the Voice of Insurance podcast, for a wide-ranging conversation about how the London market has handled, and often fumbled, technological change over the past three decades."},"featuredImage":{"file":{"url":"//images.ctfassets.net/kbmaq5wq8te5/5Z00jIQkYMikGcFNtgO5qN/dd851f7bfde518cc44bece4c0034ec8b/blog-mark.png"},"title":"The myth of the mandate: why compulsion alone never changed the London market, with Mark Geoghegan"},"author":[{"id":"e118b808-0dbc-506a-aeab-fa717417e081","name":"Georgie Simister","profilePhoto":{"file":{"url":"//images.ctfassets.net/kbmaq5wq8te5/1coi5T2S0b4bKZFXn7SkIV/59704dcdd93eb9f737839bbb78e58e37/georgie-original-small.jpeg"}}}],"isPressRelease":false,"category":[{"title":"Podcasts"}],"date":"2026-06-02"},"featuredArticles":{"edges":[{"node":{"id":"6f0b196d-6660-5f6d-a7e2-6c890cd5a172","slug":"artificial-appoints-eric-joost-as-president-leading-us-expansion","title":{"title":"Artificial appoints Eric Joost as President leading US expansion"},"description":{"description":"London, UK, 11th May, 2026: – Artificial Labs (Artificial), the provider of digital broking and underwriting technology for the specialty and commercial insurance markets, has appointed Eric Joost as President leading its US expansion."},"author":[{"id":"302b3185-b28a-568f-ba5c-32ffe9183f53","name":"Artificial","profilePhoto":{"file":{"url":"//images.ctfassets.net/kbmaq5wq8te5/4WC6Q9H6WJsVQLKmjAGjO9/790c6d8e56d1d33cad3ce075ccf5f127/artificial_icon_blackbg.png"}}}],"category":[{"title":"Press releases"},{"title":"News"}],"isPressRelease":true,"date":"2026-05-11"}},{"node":{"id":"2e3b5f31-381a-5b83-9659-7d8b644d8236","slug":"why-digital-connectivity-is-now-an-underwriting-imperative","title":{"title":"Why digital connectivity is now an underwriting imperative"},"description":{"description":"The London insurance market is undergoing a fundamental shift in how brokers and carriers interact, driven by the rise in structured data, increasingly powerful digital broking tools, and the softening market."},"author":[{"id":"56c3333a-2e6e-5a79-9384-f969039c60c3","name":"Elizabeth Wooliston","profilePhoto":{"file":{"url":"//images.ctfassets.net/kbmaq5wq8te5/10S8300jFOlinlqzafYnf8/f7a586c234be94bcc388b0c48bc5f196/elizabeth-headshot-blackwhite.png"}}}],"category":[{"title":"Smart Underwriting"},{"title":"Smart Placement"},{"title":"Smart Consortia"}],"isPressRelease":false,"date":"2026-04-20"}},{"node":{"id":"8171bfa3-f487-5071-b141-3f60c6e66834","slug":"meet-the-team-that-makes-it-work-solutions-engineering-at-artificial","title":{"title":"Meet the team that makes it work: Solutions Engineering at Artificial"},"description":{"description":"At Artificial, delivering a great product is only part of the story. 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