Artificial Price

Cutting edge risk selection and dynamic pricing technology.

Modernising insurance

We believe technology should make buying and selling insurance simple. Artificial Price uses AI technology to modernise the insurance quoting process in three key areas; pricing, analytics and risk selection.

The extensive data analysis capabilities of our algorithms give you the power to quantify and price risks whilst simultaneously optimising profits.

Our applications also help you bring balance and stability to your entire book of business, tackle the age-old conundrum of determining appropriate risk and return trade-off, and make pricing decisions that are more informed than ever before.

Price quotes quickly and accurately

Artificial Price gives you the power to price quotes quickly and accurately. Our pricing tools take in all the factors needed to generate an informed technical premium for any risk - so your underwriters don’t have to.

The more data captured, the more detailed the pricing. Submission data, third party data and even your current book of business and loss history: these can all be used to augment and improve the detail of your data, making pricing exquisitely accurate.

Import and enhance existing pricing models

We can also help you digitise and enhance your existing pricing models - whether they are traditional and matrix-based or complex and code-based - to take you on the journey towards full Machine Learning pricing.

Pricing models can also be swapped in or out according to their benchmarked performance on your data or customised to suit specific customer segments and products.

Portfolio management made frictionless

Embrace the power of data to forecast future risks, improve customer conversion rates and observe correlations between risk variables.

Tracking historical pricing patterns and identifying cross-sell and up-sell opportunities is now effortless thanks to our straightforward data visualisations, all displayed on a beautifully-designed dashboard interface.

Our products are used and trusted by

  • “Artificial are a key aspect of our proposition and a great differentiating factor when compared to competition”

    Gonzalo Torres De Arcos

    Global Leader - Telecom Practice, Aon Affinity

  • “Artificial are at the forefront of tech innovation in the insurance market”

    Jonathan Lewis

    CEO, Capita Plc

Want to learn more?

Contact Us