We believe in a better insurance experience

Our mission

Simply put, our mission is to make insurance frictionless.

We’ve seen how hard it can be for customers and insurers to navigate the old insurance life cycle, with its endless paperwork and manual processes.

We want to make the industry better.

At Artificial, we’re using the latest technologies and techniques in Machine Learning to digitise the insurance value chain, at all times focusing on providing customers and users with a better experience.

This commitment to modernising the industry means you and your customers can begin to experience insurance the way it should be: frictionless.

Our Story

  • 2013

    In 2013 we began building highly polished, data intensive, digital applications for some of the world’s biggest brands.

  • 2015

    In 2015, we won our first insurance client and started on our journey to improve the insurance experience for customers and enterprise users.

  • 2019

    As of 2019 we’ve finished our seed round, opened an office in Warsaw alongside our HQ in London and are working with some of the world’s largest brokers and underwriters. We’re just getting started!

Our senior team

Find out more about the people behind Artificial

  • David King

    Founder & CCO

    David has worked across insurance, media and tech companies. He understands what decision makers are looking for and what needs to be delivered as part of a market-leading solution.

  • Johnny Bridges

    Founder & CPO

    Johnny has extensive experience working within the insurance industry, meaning he is uniquely placed to understand both what is needed in the market and what is possible with the latest tech.

  • Damian Arnold


    Previously the International COO of Direct Line, Damian has vast experience in running at scale as well as fund raising.

  • Artur Kisiolek


    Artur has 15 years’ experience in building the very best technology used by millions across the world.

  • Dipika Carter

    Head of Delivery

    Dipika brings 20 years’ of insurance industry experience to the team and leads our team of business analysts and PMs.

  • Alexis Renaudin

    Head of Data Science

    Alexis shares our vision and hunger for what can be achieved in Insurtech. He leads our Machine Learning team.

  • David Hawkins

    Head of Design

    David brings eight years of UX Design experience to Artificial and leads our design team.


  • We are partnered with Capita Plc as part of the Capita Scaling Partners programme. This collaboration allows us to rapidly offer our products directly to all leading insurers that use Capita.

  • Our latest partnership is with leading insurer Ping An as part of the Ping An accelerator programme.

Want to learn more?

Contact Us