Elizabeth will oversee market engagement, working strategically with Artificial’s partners to effectively deploy the company’s Smart Underwriting and Smart Placement tools. Her role will involve working closely with carriers and brokers to understand their strategic business goals, identifying opportunities for digitisation to continue to support their future growth, productivity and positive client experience.

In a career spanning 30 years in the insurance and reinsurance market, Elizabeth has held executive roles in underwriting, broking, and insurtech. Most recently, she served as Underwriting Director at the Lloyd’s Market Association (LMA). Prior to this, Elizabeth was the CEO of Nimbla, a challenger trade credit MGA. For nearly two decades she held various roles at Aon culminating in Chief Broking Officer for EMEA. She has also held board roles at Fidelis Insurance Group, Arthur J. Gallagher UK, and the Women’s FA.

“Elizabeth brings unparalleled expertise and understanding of the specialty and commercial insurance markets,” said David King, Co‑Founder and Co‑CEO of Artificial. “Her appointment strengthens our leadership team and positions us to expand the reach of our industry-defining Smart Underwriting and Smart Placement products. Her appointment reflects Artificial’s commitment to building a team that combines deep market experience with technological innovation, ensuring brokers and underwriters can benefit from the efficiencies of digital transformation.”

“Johnny, David, and the team have built an extraordinary business over the last 12 years,” said Elizabeth. “Their bold vision and world-class software combine to make a truly compelling proposition for an insurance market which is ready and hungry to adopt a smarter way to transact business. I am genuinely excited to be part of the next stage of their growth.”