This report, written in tandem with leading London Market brokers, explores how intermediaries are rethinking placement, prioritising connectivity, and embracing digital capabilities to remain competitive in a shifting market.
Why you should read this white paper
This playbook is essential reading for brokers navigating a softening market, squeezed margins and growing digital expectations. It provides:
Strategic context on why brokers must act now to digitise
Practical case studies and real-world examples, including Aon, McGill and Partners and Marsh
Insights into emerging technology such as Smart Facilities and algorithmic placement
Tangible examples of early returns: significant cost reductions, impressive premium growth and improved service
Whether you're refining your digital roadmap or still establishing one, this guide will help you articulate a vision, overcome internal blockers, and unlock real value from transformation.
What’s inside: Key themes and findings
1. The shift to data-first broking
Brokers are moving away from fragmented workflows and emails to connected systems, structured data and automation. This shift is enabling holistic transformation across the placement lifecycle, from client onboarding to post-bind.
2. The rise of smart facilities
Smart Facilities are proving a game-changer, but what do they really involve? Brokers using Artificial’s tools have seen an 80% drop in admin costs and 100% increases in premium through targeted digital facilities. These tools are helping brokers retain business that can otherwise leak out of the market.
3. Case study insights
The report spotlights real-world examples:
Aon Broker Copilot: An internal placement engine designed to automate workflows, enhance advice, and test market appetite with real-time data
McGill and Partners: A bold strategy embedding AI and digital contracts to become faster and more responsive
4. Why collaboration matters
The report illustrates how brokers are co-developing solutions with technology partners like Artificial, Placing Platform Limited and Whitespace. These alliances support modular rollouts, allowing firms to modernise workflows without wholesale disruption.
Digital broking with Artificial: already live, already delivering
Smart Placement is already live with Tier 1 and Tier 2 brokers in the London Market. Designed to reduce manual effort and streamline complex placements, the platform unifies risk marketing, data ingestion, contract building and facility management in a single interface.
As the market shifts from document-heavy workflows to seamless, data-driven trading models, wholesale intermediaries are embracing digitalisation to tackle cost disadvantages, retain premium, and meet client demands for immediacy and clarity.
Digital broking is no longer optional. The brokers leading the charge are already seeing the benefits, and those who delay may struggle to keep pace.
This playbook is your opportunity to understand what’s working, what’s coming next, and how to chart a clear path forward.
Download the white paper to find out how top brokers are unlocking scale, resilience and competitive advantage through digital transformation.
For further insights or to speak with one of our Smart Placement specialists, contact our team.
