Analysis, ideas and new thinking from inside the market


Your broker software runs the book. What runs the trade?

Ask a broker where a complex placement lives while it’s in progress, and the honest answer is usually a spreadsheet and an inbox. It isn’t the CRM, which tracks the client relationship, or the broker management system, which keeps the policy and accounting records once the deal is done. The part in between, where the broker is actually trading the risk, mostly happens somewhere else.

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What a mud map actually looks like

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  • People

Designing for complexity: Meet the Design team at Artificial

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Cocktails, sushi and a new look: our thank-you night at SUSHISAMBA

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Shaped around you: Meet the Engagement team at Artificial

  • Case study

Powered by Artificial: How Apollo turned follow capacity into a competitive advantage

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  • News

Artificial named in the 2026 CB Insights Insurtech 50

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  • Product

AI you can understand, control and defend

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  • People

Artificial appoints Christopher Lohmann as Head of Europe to lead European expansion

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Podcasts

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  • Podcast

How to launch a multi-line digital consortium brokers want to use

37 min
·
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  • Podcast

The myth of the mandate: why compulsion alone never changed the London market, with Mark Geoghegan

50 min
·
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  • Podcast

The innovation myth: why big insurers can move faster than you think, with Dominic Wate

32 min
·
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  • Podcast

'We can't do that': the phrase that's finally disappearing from insurance technology, with James Benham

46 min
·
Listen

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