He has over 35 years’ experience in the Lloyd’s and London markets, holding several positions within the Lloyd’s organisation since 1999. Most notably, he held senior management roles in Change, Operations, Performance Management and Modernisation programmes. He was a key member of the Office for September 11th, which reported directly to the Chairman of Lloyd’s. Rob has also worked as an insurance consultant since 2017 for various London market companies such as Fidelis, R&Q, Vibe, Charles Taylor, Dual and more.

Rob will continue to develop Artificial’s recent smart follow collaboration with Apollo and will work with our partners to further strengthen our relationships with Lloyd’s and London market carriers.

Rob commented on the appointment:

I'm thrilled to become a part of Artificial at this pivotal moment in its journey. Having worked on some exciting projects as an advisor in recent months, I am now looking forward to further collaborating with their exceptional team. Artificial holds a unique and valuable position in the London market and I am confident that they will continue to help shape the modernisation agenda in the next few years.

Deana Murfitt, Chief Operating Officer at Artificial, said:

We're delighted to formally welcome Rob to Artificial on a full-time basis. Rob's extensive experience within the Lloyd's market makes him an invaluable addition to our team. Since joining us as a strategic consultant earlier this year, he has already proven to be a significant asset. As we continue to grow, Rob will play a critical role in guiding our strategic initiatives and opening new avenues for expansion.