We have been listening to our broker partners for years to understand how technology can help enhance how they work. Smart Placement is a response to the challenges we’ve heard from different size brokers across the market: a powerful, fully configurable insurance-specific solution that supports even the most complex specialty placement strategies.
This article explains what problems we’re solving with Smart Placement, why it’s like nothing else in the market, and what it can do for your broker teams.
What is Artificial’s Smart Placement product?
Smart Placement is a fully configurable toolkit designed to ensure that brokers spend their time on value-add tasks, rather than administration. It is designed to bring efficiency, control, and insight into specialty risk placement.
How Smart Placement solves problems for brokers
Making brokers more efficient through the use of technology involves pulling together a range of tools: data ingestion, workflow, contract builders, rules engines… the list goes on. Whilst Artificial provides all of these capabilities, our modular, fully configurable design means that you can choose what works best to fill in the gaps of your existing technology.
Structured data capture, enrichment and validation: Build a valuable and comprehensive data record from the very first interaction with clients and distribution partners. Automatically ingest, enrich validate and structure data into the format that you need.
Integrated Contract Builder capabilities: Our proven Contract Builder tool is included in Smart Placement so your brokers can generate data-first, market-compliant contracts to their data model specifications. It is embedded into Placing Platform Limited (PPL) and removes the need to re-key information.
More efficient carrier selection: Capture carrier appetites digitally, generating insights from all of your past and present placements. Reduce the time you spend marketing risks to carriers that won’t underwrite them, improving customer outcomes.
Digitally optimised placement: Codify your placement strategy (no matter how complex) to maximise efficiency across different methods of placement. Our interactive and dynamic 'mudmap' enables brokers to manage complex, multi-layer placements, and our insights tool makes even the most complex placement strategies data-driven, understandable and scalable.
Digital facility and tracker management: Our Smart Facilities and Trackers tools enables brokers to manage different underwriting rules on a per-carrier basis and deploy risks efficiently across capacity providers, ensuring better margins and outcomes for facilities.
These unique features empower brokers to gain more useful insights, streamline operations and deliver superior results for their clients.
Proven success and market adoption
Smart Placement isn’t just a concept—it’s already on its way to changing the way brokers do business in the London Market. Smart Placement is being rolled out for major brokers in the London Market, with several exciting announcements on the horizon.
Our Contract Builder tool is already live across the market, serving hundreds of brokers every day. Not only this, but we have a partnership with PPL to provide Contract Builder as part of a fully integrated, market-leading digital contract proposition to all of its users.
Keep your eyes peeled for more news soon.
How does Smart Placement work?
Smart Placement offers a suite of fully configurable modular tools to revolutionise risk placement, each designed to alleviate pain points while adding measurable value. Here’s how each component of Smart Placement is setting a new standard for specialty risk placement:
Structured data capture, enrichment and validation
Brokers receive information in all sorts of formats, and it’s a manual, time-consuming task to extract, validate and input this data into broker systems.
Artificial’s proprietary insurance-specific and AI-driven data ingestion, enrichment and validation tools automatically capture and process information as soon as it is received in a broker’s inbox.
Key benefits:
Eliminates the need for time-consuming data entry
Provides better control and leverage over your client data, enabling automation, oversight, and efficient reporting
Integrated Contract Builder tool
A contract created in Word or PDF takes time and is prone to mistakes. With Artificial’s Contract Builder, brokers can automatically generate market-standard digital contracts using the data they have captured at the ingestion stage above—reducing manual effort while improving accuracy.
Key benefits:
Reduces manual data entry and rekeying, cutting down errors and inefficiencies and adding confidence
Migrates brokers easily from MRCv2 to MRCv3 75% faster, ensuring compliance with the latest standards
Reduces contract creation time by over 50%, enabling brokers to spend more time on value-add tasks
Integrated into PPL to remove the need to re-key information
More efficient carrier selection
Smart Placement allows brokers to capture carrier appetites digitally, and generates insights from all past and present placements. Reduce the time you spend marketing risks to carriers that won’t underwrite them, improving customer outcomes.
Key benefits:
Understand which carriers are likely to write a risk or not without having to manually create a market presentation
Receive automated quotes from digitally-enabled markets, reducing time and cost spent placing each risk
Digitally optimised placement
Codify your complex placement strategy to maximise efficiency across different methods of placement. Our 'mudmap' visualisation tool enables brokers to manage multi-layer placements, with our insights tool making even the most complex placement strategies easily understood, data-driven and scalable.
Key benefit:
Optimise placements for maximum client benefit, whether that be complexity of layer-structure, rating of carriers, or terms and conditions
Smart Facilities and Trackers for more effective capacity deployment
Managing broker facilities and trackers can be time-consuming, especially when coordinating multiple underwriting rules. Smart Placement’s groundbreaking Smart Facilities and Trackers feature digitises these rules, allowing brokers to deploy capacity across their books–instantly.
Key benefits:
Reduces the time and cost of managing facilities and trackers, increasing efficiency and profitability
Optimises performance across all aspects of facility and tracker management, ensuring better client outcomes
Working in partnership with brokers to develop new features
But Smart Placement won’t stop there. We’re working with our broker partners to add exciting new features all the time, finding innovative ways to solve their complex challenges. Follow us for updates on how Smart Placement develops over 2025 and beyond.
Built for brokers, powered by Artificial
At its core, Artificial’s Smart Placement is designed to solve brokers’ biggest pain points while adding measurable value. With tools that simplify processes, provide actionable insights, and improve client outcomes, Smart Placement sets a new standard for specialty risk placement.
Whether you’re looking to optimise risk marketing, streamline contract creation, or modernise facility management, Smart Placement is here to help you stay ahead in a rapidly changing market.
To find out how we can implement Smart Placement for your team, get in touch today.
Psst–Are you a carrier looking for solutions to your complex specialty underwriting strategies? Check out our dedicated carrier page.
