Eric joins Artifical’s leadership team supporting the overall business. He will be responsible for shaping the company’s US strategy, supporting client engagement and ensuring Artificial’s platform reflects the operational and cultural realities of the North American specialty market.

Artificial’s US expansion reflects growing demand from insurers, brokers and MGA’s seeking to deploy capital and distribute product in step with modern technology that improves the cost of delivery, provides scalability, and more easily offers access to new markets.

“Expansion into the US is a natural step for Artificial,” said David King, Co‑Founder and Co‑CEO of Artificial. “Eric understands the US market at a depth that very few people do, not just how it operates. His experience brings real credibility as we extend our platform into North America.”

Eric brings close to four decades of experience across the US and global insurance markets, spanning specialty brokerage leadership, underwriting, operations and technology. He has held senior roles at Willis Towers Watson, Aon and Allianz. Most recently he served as Chief Operating Officer of CAC Group in the US. Eric has also worked closely with industry boards, brokers, carriers and technology firms on the practical deployment of technology in live underwriting and placement environments in both the US and London market.

Eric Joost added: “The US market doesn’t lack capital or expertise, but it is under increasing pressure to manage operational complexity while capturing the opportunity from new technology. Artificial’s existing client work supporting both underwriting and broking communities demonstrates a unique capability to fully digitise transactions, importantly allowing parties to actively run their strategy while opening new sources of revenue, lowering operating costs and improving scalability. As a Non-Executive Director to Artificial since 2019, I have watched this progress from a prime seat and now I am very excited to join the team fully.”

This appointment builds on Artificial’s recent growth and closing of a $45M Series B round, as the company continues to expand its global footprint supporting brokers and carriers operating in complex specialty markets.