Cocktails, sushi and a new look: our thank-you night at SUSHISAMBA

A night with the people who got us here

Guests arrived as the sun was setting over the city, and the room soon filled with brokers, underwriters and partners, many of whom have worked with us since the early days. Over cocktails and sushi, the conversation moved easily between catching up and making new introductions, and the DJ kept the energy in the room up well into the evening.

Just after seven, David thanked everyone for their support and explained why we've changed our brand, and what it says about where Artificial is heading.

Visuals of the new brand were peppered throughout the room, from the animations on the screens to the party bags guests took home.

Celebrating a year built together

We've had a fantastic year so far, and we never could have done it on our own. Our smart follow work with Apollo speaks to this. In September, it won Smart-Follow Initiative of the Year at the Insurance Insider Honours 2026.

We've also been included in the 2026 CB Insights Insurtech 50 and Tech Nation's Future Fifty 2026 cohort, and we're a finalist for Underwriting & Distribution Technology Partner at the Insurance Times Awards 2026.

We see each of these as recognition of what we've built with our clients and partners, and a big part of why we wanted to say thank you in person.

A new brand, built around The Power Between

For anyone new to us, Artificial builds specialty insurance technology that helps brokers and underwriters place, write and follow risk digitally. In February we closed a $45 million Series B led by CommerzVentures, and we've since expanded into the US and Germany. As the business grew, our old brand no longer reflected the scope of what we do or the markets we now work in.

The new brand is built around an idea we call The Power Between. Specialty insurance runs on expertise and relationships, but in a fragmented market, too much of that expertise goes on rekeying the same data from one system to the next. The Power Between is about the connections that unlock it: between the people who trade risk, and between their expertise and the technology that supports them.

For brokers, that means digital broking and placement that gets risk in front of the right appetite faster. For underwriters, it means less time on admin and more confidence deploying capacity.

For the clients we already work with, nothing changes day-to-day. You'll be working with the same team on the same platform, now with a new look - which you can explore on our website.

This event was about saying thank you to our fantastic partners," said David King, Co-CEO and Co-Founder of Artificial. "Many of the people in the room took a chance on us early on and have been integral to our success. It was brilliant to have everyone together and show them the new brand in person.”

What's next for Artificial

From here, we'll keep building in London, the US and Germany, and bring more of the market onto a shared digital way of working.

If you'd like to talk about what Artificial could do for your business, get in touch.