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McGill and Partners announce collaboration with Artificial Labs to enhance digital broking capabilities

McGill and Partners announce collaboration with Artificial Labs to enhance digital broking capabilities

London, 30 October, 2025: McGill and Partners, the independent global specialty insurance and reinsurance broker, today announces a new collaboration with Artificial Labs (Artificial). The two firms are working together to create a single integrated digital platform, where brokers can manage the full placement lifecycle from submission to bind and streamline downstream processing.

By digitising its broking workflow and leveraging key strategic partnerships with Salesforce and Google, the initiative will deliver a fully integrated, end-to-end solution. McGill and Partners’ brokers will have digital tools which will maximise their focus on client relationships and market engagement and reduce the time spent on administration.

McGill and Partners is the first broker to adopt Artificial’s Smart Placement platform end-to-end. This digital platform ensures that key data, marketing activity, and contract documents are managed in one secure environment, providing valuable client and broking insights, and also supports the next phase of the firm’s AI initiatives.

The solution will be fully integrated into the McGill and Partners digital ecosystem and will be rolled out globally in a phased approach starting with all UK and Europe specialty areas through the rest of 2025 and into 2026.

Nick Williams-Walker, Chief Operating Officer of McGill and Partners, said:

This is a critical part of our ‘digital-first’ strategy and reinforces our commitment to building market-leading tools. We are creating a best-in-class digital broking environment that empowers our colleagues to focus on what they do best – delivering great outcomes for our clients.” “Artificial works in tandem with the strategic partnerships we already have with Google and Salesforce to create a fully integrated end-to-end solution that is transforming the way speciality insurance is transacted.

David King, Co-Founder and Co-CEO of Artificial Labs, said:

We are proud to collaborate with a forward-thinking firm like McGill and Partners. Our solution will deliver a fully configurable, broker-first platform that removes operational friction and unlocks the full potential of digital placement. Smart Placement is the only tool of its kind in the market - purpose-built to meet the evolving needs of specialty brokers and designed to integrate seamlessly across the placement lifecycle.” “By combining advanced technology with deep market understanding, we’re helping McGill and Partners scale their strategy, streamline execution, and deliver exceptional outcomes for their clients. Together, we are creating a more efficient and connected ecosystem.